This morning I deleted my Facebook and Instagram accounts. It wasn’t a spur of the moment decision. I’d been thinking about it for a months, and I scheduled the date a few weeks out so I could use the medium for a few more things—helping a friend find garden help, announcing a new website, inviting people to subscribe to my other projects.
I got on Facebook in 2015 because I was going to start self-publishing books and people said if you’re going to do that you have to be on social media. You know, so you can get a following and hopefully go viral. Seven books and as many years later, I can say that this never worked as hoped. A following didn’t materialize, nothing went viral, and book sales were never impressive. Thousands of hours that I’ll never get back went into “content creation”—all the secondary and tertiary stuff that people are expected to do to “build a brand”: photos, memes, videos, a podcast, etc., etc. All to call attention to the real thing, the writing. These days, Tik Tok has upped the bar and you have to be a video personality too. <eye roll> Not interested.