On Friday, January 15th, two activists drove eight hours from Eugene, Oregon, to a remote corner of public land in Nevada, where they pitched a tent in below-freezing temperatures and unfurled a banner declaring: “Protect Thacker Pass.” You’ll be forgiven if you’ve never heard of the place—it’s seriously in the boonies—but these activists, Will Falk and Max Wilbert, hope to make it into a household name.

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